Case Study: 04
Product Launch Training
Client: AMAG Pharmaceuticals
Industry: Biopharmaceuticals
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E-learning system for Intrarosa product and market.
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The Directive

Learning Designs was tasked with preparing AMAG field sales personnel for the launch of a new product and a new market focus.

The Result

Learning Designs developed an online Intrarosa Learning System for AMAGs sales personnel to prepare them for the launch of Intrarosa, a new product for use in treating women with specific post-menopausal symptoms. The online learning system provided participants with foundational knowledge related to dyspareunia, such as:

  • Dyspareunia as a symptom of vaginal atrophy (VA) in post-menopausal women
  • Diagnosis and Management of Dyspareunia
  • Intrarosa Product and Clinical Support
  • The Market and Competition for Intrarosa

After completing this training, participants are able to:

  • Explain the pathophysiology of dyspareunia and associated disorders
  • Describe the physical and emotional effects of dyspareunia
  • Explain current approaches to assessing and treating dyspareunia
  • Identify the unique mechanism of action of Intrarosa
  • Discuss the major Intrarosa clinical studies, including their objectives, designs, and results

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