The Result

Learning Designs created a framework for an online university that allowed United Therapeutics to organize a wide variety of materials and activities systematically into a single site that was easily accessible to representatives and managers throughout its sales force. In addition to developing new content material, Learning Designs was able to take advantage of existing material from United Therapeutics, thus saving on cost. The curriculum was also designed to accommodate personnel with different levels of experience by providing information pathways that allowed the user to choose the level of detail during module reviews.

The system was designed to ensure that field sales personnel:

• Recognized United Therapeutic’s history, business strategy, and organizational structure
• Identified their own roles in helping United Therapeutics achieve its business goals
• Used appropriate on-the-job processes and procedures
• Became knowledgeable in the anatomy and physiology of the cardiovascular and pulmonary systems
• Understand the nature of PAH as a disease state
• Outline diagnostic techniques associated with PAH
• Describe and compare alternative therapies
• Understand the clinical and technical issues related to United Therapeutics products
• Become familiar with the market in which United Therapeutics products are sold
• Employ appropriate tools and techniques in presenting United Therapeutics products for use in treating PAH